Blog: The UK’s fight against Greenwashing. And why the Oatly case presents a conundrum.

A short while back, the UK's CMA practically declared greenwashing illegal (by reiterating consumer protection law). One of the recent cases, enforcing these guidelines, was Oatly, an oat milk consumer brand. Their ads are generally designed as advocacy campaigns that raise awareness around the climate crisis, and our dietary choices. We need more companies contributing... Continue Reading →

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