Reading the 2025 environmental progress reports from tech companies like Alibaba, Google, Meta, or Microsoft, it feels as if climate data is increasingly treated like financial data. Emissions are growing, rather than being mitigated.

The marketing narratives in these progress reports have always been flashy, emphasising wins and progress however small they may be in comparison to the real challenge. Now it feels like in all the AI-hype-obfuscation, it’s no longer just a clever spin, but outright and actively misleading.

It is evident that Big Tech is not adhering to their climate goals. They are falling way short. As their profit margins are growing, so are their energy demands and absolute emissions.

You can find my latest overview assessment here: https://cathleenberger.medium.com/hidden-under-all-the-ai-big-tech-companies-are-missing-their-climate-targets-eb10cd2098af