Blog: The UK’s fight against Greenwashing. And why the Oatly case presents a conundrum.

A short while back, the UK's CMA practically declared greenwashing illegal (by reiterating consumer protection law). One of the recent cases, enforcing these guidelines, was Oatly, an oat milk consumer brand. Their ads are generally designed as advocacy campaigns that raise awareness around the climate crisis, and our dietary choices. We need more companies contributing... Continue Reading →

Essay: The promise of AI and Sustainability

The European Green Deal sets out a range of critical actions to address the climate crisis: A climate neutral continent by 2050, clean circular economy, transformations and innovation for public infrastructure, the energy sector, building efficiency and more. It also stipulates investments in “environmentally-friendly technologies” and economic growth that is decoupled from resource use. Artificial... Continue Reading →

Blog series: Part 2-4 on paths to action

After sharing my initial post in this series, which estimate the internet's environmental footprint to be in the range of 4-7% of global greenhouse gas emissions, parts 2-4 focused on what we can do to improve this impact. Part 2 looked at various environmental reports from big tech companies, such as Netflix, Facebook, and Apple... Continue Reading →

Mozilla’s Climate Commitments

It was a big moment when I got to announce Mozilla's Climate Commitments. It's a milestone for Mozilla as an organisation and certainly everyone on the sustainability team. We are incredibly proud to finally be able to share this.You can read more about our pledge on the Mozilla blog, in short:1. Mozilla is firmly committed... Continue Reading →

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